LinkedIn Sales Navigator has quickly become a go-to tool for sales professionals, offering advanced features that help businesses discover and engage prospects more effectively.
With its growing popularity, it’s essential to understand what LinkedIn Sales Navigator offers and how much it really costs.
This article will break down the pricing options of LinkedIn Sales Navigator, highlight the features included in each plan. This article will help you decide if it’s worth the investment for your business.
Whether you’re a solo entrepreneur or part of a large sales team, understanding its value is key to making the right decision.
Why Pay for LinkedIn Sales Navigator?
LinkedIn Sales Navigator offers advanced tools tailored for sales professionals, enhancing lead generation and prospect engagement beyond the capabilities of regular LinkedIn.
- Time Efficiency: Sales Navigator saves you time with automated prospecting, real-time alerts, and the ability to quickly identify high-quality leads.
Better Lead Quality: With advanced search filters and AI-driven recommendations, you can engage with leads who are more likely to convert.
Increased Outreach: With InMail credits, you have more ways to reach out to prospects who aren’t in your network, providing more opportunities for engagement. - Scalability: Whether you’re a solo entrepreneur or part of a large sales team, Sales Navigator scales with your needs, offering both individual and enterprise-level features for growing businesses.
- Data-Driven Insights: By leveraging prospect activity, job changes, and other insights, you can make your outreach more targeted and personalized, improving your chances of success.
What’s Different About Sales Navigator?
LinkedIn Sales Navigator is a premium service designed specifically for sales professionals. It provides:
- Advanced Search Capabilities: Utilize over 50 filters, including company size, job title, seniority, and shared connections, to pinpoint ideal prospects.
- Saved Searches with Alerts: Save search criteria and receive notifications when new leads match your parameters.
- Personalized Recommendations: Get tailored lead suggestions based on your activity and preferences.
- InMail Credits: Send messages to prospects outside your network, facilitating direct outreach.
Features That Regular LinkedIn Doesn’t Offer
Regular LinkedIn accounts have limitations that can hinder effective prospecting:
- Limited Search Filters: Basic accounts offer only a few filters, making it challenging to narrow down search results effectively.
- Restricted Profile Views: Free accounts have a cap on how many profiles you can view, limiting your exposure to potential leads.
- No Saved Searches or Alerts: Without the ability to save searches or set alerts, staying updated on new prospects becomes cumbersome.
- No InMail Access: Messaging prospects outside your network is not possible, reducing outreach opportunities.
Sales Navigator addresses these limitations, providing tools that streamline the lead generation process and enhance outreach capabilities.
LinkedIn Sales Navigator Plans and Pricing Breakdown
LinkedIn Sales Navigator offers several plans with varying features, suited to different business needs. Below is a breakdown of the pricing and features for each plan:
Sales Navigator Core Pricing and Features
The Core plan is priced at $119.99/month or $1,079.88/year ($89.99/month) and offers powerful tools for individual sales professionals or small teams.
| Pricing | Features |
$119.99/month or $1,079.88/year ($89.99/month) | – Advanced lead and company search with alerts on saved leads/accounts.- Custom lists to organize leads for easier follow-up and management.- Unlimited searches to find potential leads.- 50 InMail credits per month to reach out to prospects outside your network. |
With features like advanced lead search, saved searches, and InMail credits, this plan gives you the basic tools you need for efficient prospecting and lead management.
Sales Navigator Advanced Pricing and Features
The Advanced plan is priced at $179.99/month or $1,679.88/year ($139.99/month)
| Pricing | Features |
| $179.99/month or $1,679.88/year ($139.99/month) | – All Core features included.- TeamLink to leverage team connections for introductions.- Smart Links to share and track content with prospects.- Enterprise tools like SSO and employee data integration for enhanced collaboration.- CSV upload for easy creation of account lists. |
This tier adds powerful collaboration features like TeamLink, allowing you to leverage team connections, and Smart Links, which enable you to share and track content with prospects.
This plan is ideal for small teams or businesses that need additional collaboration tools and enhanced prospecting capabilities.
Sales Navigator Advanced Plus Pricing and Features
The Advanced Plus plan offers custom pricing, typically around $1,600/year per seat.
| Pricing | Features |
| Custom pricing (typically around $1,600/year per seat) | – Full CRM integration for real-time updates and data validation.- Enterprise-grade integrations and advanced CRM features.- Ability to create and manage accounts, track activity, and use ROI reporting. |
This tier includes the most comprehensive set of features. With CRM integration, enterprise-grade tools, and advanced ROI reporting, this plan is best suited for large businesses or enterprises with dedicated sales teams who require deep integrations and sophisticated tracking of sales activities.
These plans are designed to cater to various business sizes, from individual sales professionals to large enterprises.
The Core plan provides essential tools for smaller teams, while the Advanced and Advanced Plus plans offer more features, integrations, and team collaboration tools for larger businesses.
Feature Comparison: Core, Advanced, and Advanced Plus
LinkedIn Sales Navigator offers a range of features that vary across the different plans. Here’s a breakdown of the features available in each plan:
| Feature | Core | Advanced | Advanced Plus |
| Advanced Search Filters | ✓ | ✓ | ✓ |
| Lead & Account Recommendations | ✓ | ✓ | ✓ |
| Real-time Alerts (job changes, etc.) | ✓ | ✓ | ✓ |
| InMail Credits | 50/mo | 50/mo | 50/mo |
| TeamLink | — | ✓ | ✓ |
| Smart Links (track content engagement) | — | ✓ | ✓ |
| CRM Integration | — | — | ✓ |
| Dedicated LinkedIn Account Team | — | ✓ | ✓ |
Sales Navigator Core
The Core plan includes basic features like advanced search tools, lead recommendations, and real-time alerts. It also offers 50 InMail credits per month for outreach.
This plan is ideal for individual sales professionals who need essential tools for prospecting without complexity.
Sales Navigator Advanced
The Advanced plan builds on the Core plan by adding TeamLink, allowing teams to leverage shared connections. It also includes Smart Links to track content engagement with prospects and Buyer Intent Signals.
This plan is great for teams or small businesses that need more collaboration and tracking capabilities for prospecting and engagement.
Sales Navigator Advanced Plus
The Advanced Plus plan offers the most comprehensive features, including CRM integration for real-time data synchronization and detailed reporting.
It’s best suited for large businesses or enterprises that require custom integrations, data-driven insights, and a dedicated LinkedIn account team to manage their sales processes effectively.
Is LinkedIn Sales Navigator Worth the Cost?
Before committing to LinkedIn Sales Navigator, it’s important to evaluate your sales needs and goals. Here’s a breakdown of when the platform offers the best value and when alternatives might be a better fit.
Evaluating Sales Navigator’s Value
| For Who | Plan | Why It Makes Sense |
| Individuals or Small Teams | Sales Navigator Core | Provides essential tools for lead generation at a reasonable price. |
| Larger Teams or Enterprises | Sales Navigator Advanced or Advanced Plus | Offers advanced collaboration features and integrations for more complex sales processes. |
For individuals or small teams, Sales Navigator Core offers excellent value at a reasonable price. The core features like advanced lead search, real-time alerts, and InMail credits are sufficient for smaller, more focused teams.
For larger teams or enterprises, the Advanced and Advanced Plus plans offer advanced features like CRM integration, Smart Links, and TeamLink.
These features enhance team collaboration and data management, making them more suited for larger sales organizations with complex needs.
When to Consider LinkedIn Sales Navigator
LinkedIn Sales Navigator is ideal for businesses focused on B2B sales, prospecting, and building a strong lead database. If your business needs detailed data, team collaboration, and streamlined sales processes, the investment in Sales Navigator is likely worth it. These features can save time, improve outreach, and ultimately lead to better sales outcomes.
Alternatives to Sales Navigator
If your sales needs are more basic, you might consider using free LinkedIn tools or other sales prospecting tools that offer similar features at a lower cost.
Tools like Hunter.io, Apollo.io, or UpLead might be more affordable options for businesses that don’t need the full range of advanced tools offered by LinkedIn Sales Navigator.
Here’s a comparison of some top options:
| Tool | Pricing | Key Features | Best For |
| ListKit | From $99/month | Triple-verified contacts, 626M+ database, intent tracking, CRM integrations | Agencies, growth-focused teams |
| Hunter.io | Free; Paid plans start at $49/month | Email finder, verifier, domain search, AI writing assistant, campaign management | Email-centric outreach |
| Apollo.io | Free; Paid plans from $49/user/month | 100–15,000 credits/month, CRM integrations, email sequences, A/B testing, intent data | Sales teams needing automation |
| UpLead | Free trial; Paid plans from $74/month | Verified emails & mobile dials, CRM integrations, 160M+ contacts, advanced filters | B2B lead generation with high accuracy |
ListKit stands out for its triple-verified contacts and intent tracking, making it ideal for agencies and growth-focused teams.
Hunter.io is excellent for email-centric outreach, offering tools like an AI writing assistant and campaign management.
Apollo.io provides automation features such as email sequences and A/B testing, suitable for sales teams looking to streamline their processes.
UpLead offers verified contact information and CRM integrations, ensuring high-quality data for B2B lead generation.
Each of these tools offers unique features that can complement or serve as alternatives to LinkedIn Sales Navigator, depending on your specific sales and prospecting needs.
Final Thoughts
LinkedIn Sales Navigator is a powerful tool for B2B sales professionals, offering advanced lead-generation features and robust integrations. However, its value truly depends on the scale of your sales efforts and the size of your team.
For individuals or smaller teams, the Core plan provides great value by offering essential features at a reasonable price. It’s an excellent option for those just starting out or needing basic tools to manage and grow their lead pipeline.
For larger enterprises or teams seeking deeper integrations, detailed analytics, and advanced tools, the Advanced and Advanced Plus plans are more suited.
These plans offer the additional support and functionality that help streamline processes, improve collaboration, and enable better data-driven decision-making, justifying the higher cost.
FAQs
Q1. What is the difference between LinkedIn Sales Navigator Core, Advanced, and Advanced Plus?
- Core is designed for individual sales professionals, providing basic features such as lead recommendations and real-time alerts.
- Advanced adds team collaboration tools like TeamLink and advanced tracking features.
- Advanced Plus offers enterprise-level integrations, CRM syncing, and custom reporting, designed for larger businesses or teams with complex needs.
Q2. Is Sales Navigator worth the cost for small businesses?
Yes, for small businesses focused on B2B sales, Sales Navigator Core provides valuable insights, lead recommendations, and real-time alerts at an affordable price. However, Advanced or Advanced Plus plans may be more beneficial for larger teams with higher sales volumes, as they offer advanced features and enhanced team collaboration tools.
Q3. Can I use LinkedIn Sales Navigator without a CRM?
Yes, Sales Navigator can be used independently. However, if you integrate it with a CRM (available in the Advanced Plus plan), it helps streamline your workflow, keeps your CRM data up-to-date, and provides better tracking and reporting of sales activities.